Brisbane, AUSTRALIA, Friday, June 8, 2007 An Australian company that
is a world leader in live gaming has won the Australian Technology
Showcase's most prestigious accreditation - 'ATS Queensland Member
of the Year Award' the Premier of Queensland, Peter Beattie, announced last
night.
Premier Peter Beattie congratulated Battlefield Sports for winning
the ATS Queensland Member of the Year Award 2007 at the Premier of Queensland's Smart
Awards gala dinner at the Brisbane
convention and Exhibition Center.
Mr Beattie said the ATS Awards, now in its second year, continued to
reward innovative Queenslanders that had come up with bright ideas
to make their companies more competitive.
“Again this year, the quality of entries was outstanding and I thank
all applicants for their participation in the event,” he said.
Mr Beattie said Battlefield sports won the ATS Award and $10,000 of
cash and in-kind prizes after begin judged the 2007 most innovative
organization in the Queensland's government Australian Technology
Showcase program.
Battlefield Sports manufactures infra-red gaming guns and designs
live games, like a live computer game.
The Award is designed to encourage breakthrough thinking and was
judged by an independent panel on three key criteria: the degree of
innovation demonstrated, company growth and development, and market
success.
Collecting the award, Peter Lander, Founder of Battlefield Sports
said: "It’s been a great journey,” Mr Lander said.
“Battlefield developed out of my own passion … I love games and I
love sport."
“We export all around the world, so there are a lot of people who
love what I love!”
Established in 2000, Battlefield Sports taps directly into the needs
of the ‘gamer generation’ who have been brought up on first-person
perspective shooter games played on PCs, Xboxes, PlayStations,
Gameboys, and mobile phones.
The Battlefield Live system is the first of its kind in the world,
based on sophisticated optoelectronics – emitting infra-red through
a lens and receiving an enhanced signal through special infra-red
sensors – that enables the game to be played in daylight.
The infra-red ‘gaming guns’ are 100 per cent portable, weatherproof
and can be used both indoors or outdoors for an exhilarating live
combat gaming experience – without the bruises! They’re adaptable to
a variety of terrain, from simulations on the snowfields of Norway,
and the woodlands outside New York, to the jungles of tropical
Phuket in Thailand.
Battlefield’s equipment is used in stand-alone battlefields, as
complementary offerings at paintball parks and summer camps, and as
part of school adventure education.
Uniquely designed around team focused objectives, the Battlefield
Live gaming experience, appeals to wide market, from the digital
generation through to corporations. Indeed, fortune 500 companies
including McDonalds, Cisco Systems, Microsoft and Atari are just
some groups who have utilized the experience for fun and exciting
team building exercises.
The company now exports to more than 35 countries around the world and turns
over more than a million dollars in sales each year. And with three
per cent of its annual turnover dedicated to research and
development, Battlefield Sports is on target to stay at the top of
its game.
The ATS Queensland Member of the Year Award acknowledges
members that are innovative, growing and developing as a company,
and experiencing market success. The Australian and Queensland
Governments are keen supporters of the ATS, which is committed to
promoting Australian science, engineering and technology
internationally, and increasing awareness of Australia’s capacity in
leading-edge skills and technologies.
Battlefield Sports was inducted into the ATS in 2003 and is now
recognized as a leading Australian innovator.
For more
information on the Australian technology showcase, visit their web site.
