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LIW 2009
Battlefield Sports launches new technology at Leisure Industry Week

BIRMINGHAM, UNITIED KINGDOM, AUGUST 30TH 2009: Battlefield Sports, the world leader in combat entertainment, is rolling out its new digital technology S*A*T*R (small arms transmitter receiver) in what is a breakthrough for leisure attractions. LIW 2009Battlefield Sports’ patent-pending technology will be demonstrated at stand A114 during Leisure Industry Week (LIW 2009), 22-24 September in Birmingham UK.

S*A*T*R is the world's first real-time hit feedback system with compelling real-time in-game statistics without requiring a central computer system.

“S*A*T*R is a huge step forward in combat entertainment,” explained Paul Diamond, UK Agent for Battlefield Sports. “Battlefield Sports spent two years developing this latest innovation in the leisure industry and now will showcase this breakthrough at Leisure Industry Week (LIW 2009)."

Our infrared ‘bullets’ can shoot more than 450 meters, depending on the gaming gun model. Since the system is light based, the weapons are accurate. This patent-pending technology features real-time voice feedback e.g. when a gamer hits an enemy, the shooting weapon instantly says casualty or ‘kill confirmed’ or ‘already dead.’ The enemy’s weapon issues a near-miss, wound, or dead sound effect.

LIW 2009“The implementation of S*A*T*R will mean that leisure venues that have this technology will be far in front of venues that don't. With such a major advance in the gamer experience, it is clear only venues with this will survive and thrive in today's instant communication and technology buzz environment. Only the best will do to protect your business,” added Peter Lander, Founder, Battlefield Sports.

“We are excited to be able to offer this state-of-the-art technology at this year’s Leisure Industry Week (LIW 2009) show. Not only will S*A*T*R will be on exhibit at Stand A114 but this year we are also running an interactive display in an outdoor arena,” said Paul Diamond.

“For the first time LIW 2009 attendees will be able to experience our brand of combat entertainment with a full sized outdoor arena built using our battlefield inflatables. Because these inflatables are modular the entire shooting match is portable,” said Mr Diamond.

For more information on Battlefield Sports’ S*A*T*R systems please visit http://www.battlefieldsports.com/satr.htm or call Battlefield Sports Customer Care UK: +44(0)1237-424444. All media inquiries, during LIW 2009, please contact Paul Diamond at paul@battlefieldsports.com 

To see the latest innovation in combat entertainment visit us on stand A114 at Leisure Industry Week (LIW 2009).


About Battlefield Sports
Battlefield Sports™ build systems where gamers participate in combat missions for entertainment. Battlefield Sports™ manufactures gaming guns, gaming inflatables, and unique battle missions. Millions of games have been played across more than 35 countries. Headquartered in Australia and agencies in the UK and in Los Angeles, Battlefield Sports has won numerous awards, including Member of the Year (2007) of the Australian Technology Showcase. With more than a decade of experience, Battlefield Sports is the pacesetter in the development of combat entertainment. This year, the company introduces its patent-pending S*A*T*R® System. Battlefield Sports is committed to 100% quality in service, design, and its manufacturing has CE certification. For more information, visit  www.battlefieldsports.com 

About Leisure Industry Week (LIW 2009)
Leisure Industry Week (LIW 2009) is the annual event that attracts more than 13,000 visitors from the entire out-of-home leisure industry. It attracts thousands of senior decision-makers from the public and private sector in one inspirational business environment. For more information contact Jonathan Monks on 020 7955 3972 or email jonathan.monks@ubm.com. Visit www.liw.co.uk 

 

© 2009 Battlefield Sports; Battlefield Sports and Battlefield LIVE are registered trademarks of Battlefield Sports.com. All rights reserved


ENDS

Contact: Nicole Lander
Phone 61 7 3208 8003
Fax 61 7 3208 3001
aunz@battlefieldsports.com 
FOR IMMEDIATE RELEASE:

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