Business Innovation Winner Battlefield Sports' co-founder receives coveted
Telstra QLD Business Woman of the Year (Nokia Innovation) Award
OCTOBER 20th 2009: The woman
who played an instrumental role in creating a new brand of combat
entertainment, has been named Queensland’s most outstanding
business female innovator having been judged among the country’s best to potentially
take home the Telstra Australian Business Women of the Year Award in
Nicole Lander [pictured, below right] is an entrepreneur and co-founder of Battlefield Sports, a
world leader in combat entertainment. Her innovations have enabled 1 million
gamers across more than 35 countries to live the movies they’ve watched and the
computer games they’ve played.
The business-savvy Nicole grew the LIVE gaming industry from a niche hobby
to a thriving international business. Having first been exposed to table-top
role playing games in the 1980s, she moved onto computer simulation games
before creating a business featuring live gaming. Nicole’s command and
control abilities on the gaming battlefield have helped her steer the
company to success.
As part of the recent launch of the G.I. JOE™ movie, Paramount Pictures
invited Battlefield Sports in the UK and in Australia to create a live
gaming event to promote the film release.
Nicole Lander, said: "I am delighted to have been honored with this
award. Not only does it reflect the success our team has achieved, but
it also helps fly the flag for the Australian manufacturers of gaming
As the head of International Sales & Marketing, Nicole manages six sales
agents in the UK, USA, Singapore, France, Spain and Australia. At her local
battlefield she employs 25 people.
“We have received entries of an exceptionally high standard this year and
these finalists represent some truly inspirational and talented Queensland
business women,” Telstra Product Management Group Managing Director and
Telstra Business Women’s Awards Ambassador Holly Kramer said.
“This year has been exceptionally challenging for Australia’s business
community. Queensland business women have faced these challenges with
tenacity and a positive approach across their diverse range of industries,”
Ms Kramer said.
The judges commented that finalists and winners had been selected for representing a
balance of business acumen and financial success, work life balance,
outstanding leadership and a commitment to being the best they can be.
“When people are working for clearly defined goals, and when they believe
they are making a difference, and are doing all the things we are actually
capable of doing, then we can do astounding things,” said Nicole.
About Battlefield Sports
Battlefield Sports™ is the world leader in live gaming combat
entertainment. With more than a decade of experience, Battlefield
Sports is the pacesetter in combat entertainment. This year, the company introduces its patent-pending
S*A*T*RŪ System. For more information, visit
About the Telstra Business Women's Awards
The Telstra Business Women's Awards have become an integral part of
the Australian business calendar, celebrating the achievements of
some truly remarkable women.
Past winners include some of Australia's most talented business
leaders, whose career paths and individual achievements continue to
inspire business people around the country. Thousands of gifted
decision makers have enjoyed the many benefits that the Awards
provide, including career analysis and development, positive
business profiling, new business opportunities, expansion of
networks and self development.
About Nokia Innovation Award
Nokia is the world’s number one manufacturer of mobile devices by
market share and a leader in the converging Internet and
communications industries. They make a wide range of devices for all
major consumer segments and offer Internet services that enable
people to experience music, maps, media, messaging and games. They
also provide comprehensive digital map information through NAVTEQ
and equipment, solutions and services for communications networks
through Nokia Siemens Networks.