Gamers: Experience G.I. JOE The Rise of Cobra LIVE
MANCHESTER, UK, JULY 14TH 2009:
Battlefield Sports with Paramount Pictures and Hasbro have teamed up for
a high-powered G.I. JOE The Rise of Cobra promotion that will have fans
mobilizing to defeat enemy incursions around the world.
Fans of this year's action-blockbuster movie can get the ultimate adrenaline
rush in cinemas, via computer games and, now with Battlefield Sports, as a
live gaming experience.
Using the latest in next-generation spy and military equipment to fight
corrupt arms dealers and the growing threat of the mysterious Cobra
organization, the G.I. JOE team arrive at cinemas August 7.
Paramount Pictures and Hasbro, whose previous collaboration was the
worldwide blockbuster “Transformers: Revenge of the Fallen,” have
reunited for another extraordinary action-adventure “G.I. JOE The Rise
of Cobra.” Directed by Stephen Sommers (“The Mummy,” “The Mummy
Returns”) the movie stars Sienna Miller, Channing
Tatum, Dennis Quaid and Adewale Akinnuoye-Agbaje.
"Battlefield Sports
is delighted to give fans of Paramount Pictures and
Hasbro's iconic G.I. JOE franchise a new and unique LIVE experience,"
said Nicole Lander, Marketing C.O. for Battlefield Sports.
"This promotion allows our passionate gamers the opportunity to interact
with the franchise like never before, they can immerse themselves in the
plot, so it is a win/win for all involved."
Paramount Pictures and Hasbro have partnered with several other big
names as part of the G.I. JOE The Rise of Cobra movie release.
Electronic Arts has been licensed to
develop games (Xbox 360, PS3, Wii, PS2, PSP, DS & mobile) based on the
movie.
Innovators in the entertainment industry, Paramount Pictures UK have
now also teamed with Battlefield Sports for a live gaming version. This
promotional activity with Battlefield Sports will promote the theatrical
release of G.I. JOE.
Play out your action-hero fantasies at participating battlefields across
the
United Kingdom in August for the chance to win cool
prizes.
About Battlefield Sports
Battlefield Sports™ is the world leader in the development and
production of high powered infrared weaponry for combat games.
Battlefield Sports™ manufactures, distributes and markets the
equipment, patent pending live gaming inflatables, and unique battle
missions for this leading edge hybrid of electronic sport and
entertainment. With representation in more than 35 countries and millions of
games played Battlefield Sports has revolutionized the combined
entertainment and exercise options for the video game generation.
Headquartered in Australia and offices in Los Angeles, Battlefield
Sports won numerous awards for excellence, including Australian
Technology Showcase, Member of the Year (Q2007).
Battlefield Sports sells about 85% of its products internationally.
www.battlefieldsports.com
"Battlefield Sports
is delighted to give fans of Paramount Pictures and
Hasbro's iconic G.I. JOE franchise a new and unique LIVE experience,"
said Nicole Lander, Marketing C.O. for Battlefield Sports. 
