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Battlefield Sports launches Live Gaming Inflatables

BIRMINGHAM, UK., September 27th 2007:  Battlefield Sports the world's leading live gaming simulation system, just launched its new range of live gaming inflatables at this year’s Leisure Industry Week trade show.  

Battlefield Sports’ latest innovation is patented inflatables; these live gaming props make their shooting match transportable.

"With our new live gaming inflatables you can run a war game anywhere, indoors or outdoors," said Ken Dubay, Battlefield Sports USA.

Ken Dubay, based in Hollywood, Los Angeles flew in to participate in the UK LIW trade show.

"We are now licensing our gear to passionate live gamers all around the world," said Mr. Dubay.

The new live gaming inflatables range incorporates six models: doors, windows, high walls, long and low walls, as well as self-standing low walls.

They are available in a variety of patterns and colors.

"Their ingenious design makes the shapes look amazingly authentic," said Shaun James Browne, former Battlefield Sports Sales Consultant USA.

"They look so real, that gamers often are surprised to learn the walls and windows are actually inflatables," said Mr. Browne.

The live gaming inflatables feature a "supa" valve to regulate air pressure and heavy duty clips to link the modules together.

The new inflatables have been introduced to complement Battlefield Sports already well-established range of gaming guns.

Interactive entertainment company Battlefield Sports replicates the compelling action of live computer gaming, and ensures gamers remain active, whilst still having fun.

Live gaming combines the excitement of role-playing, team-building, and adventure, and stimulates gamers both mentally and physically.

Participants are equipped with gaming guns that utilize harmless infra-red beams, much like a remote, to target other players as they enact various scenarios. And now, with the new live gaming inflatables, in a softplay environment.

The game involves no mess, or risk of injury from harsh paintballs, and all ages, genders, and levels of fitness are accommodated.

On display at the trade show were the patented inflatables and the latest models of their gaming guns.

About Battlefield Sports

Battlefield Sports™ is the world leader in live gaming combat simulation systems where gamers participate in combat simulation missions for entertainment. Interactive entertainment company Battlefield Sports™ manufactures and markets the gaming guns, patented live gaming inflatables, and unique battle missions for this leading edge hybrid of electronic sport. With representation in more than 35 countries and millions of games played Battlefield Sports has revolutionized the combined entertainment and exercise options for the video game generation. Headquartered in Australia and offices in Los Angeles, Battlefield Sports won numerous awards for excellence, including Exporter of the Year 2005 (FNQ) and the Member of the Year (2007) of the Australian Technology Showcase. Battlefield Sports sells about 85% of its products internationally. www.battlefieldsports.com              


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Contact: Nicole Lander
Phone 61 7 3208 8003
Fax 61 7 3208 3001
marketingCO@battlefieldsports.com 
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