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S*A*T*R to be featured on “The New Inventors” Show

SYDNEY, NSW, AUSTRALIA, MARCH 30TH 2009: Gamers who love gadgets will want to tune into the ABC next Wednesday when Battlefield Sports, the world's leading live gaming equipment company, will be featured on television show “The New Inventors,” hosted by James O’Loghlin.

Peter Lander will appear at 8pm on April 8th on ABC1 TV. The episode will showcase Battlefield Sports’ latest innovation: S*A*T*R (or small arms transmitter receiver).
Battlefield Sports’ S*A*T*R gaming guns shoot infrared ‘bullets’ to simulate the direct-fire, incorporating audio/visual effects, with real-time voice feedback.

new inventions close up showPeter Lander, S*A*T*R inventor, will discuss what inspired him to create this gaming breakthrough.

“S*A*T*R gives the gamer instant gratification, they know immediately if they have tagged an opponent. This real-time hit feedback gives the player a rush of adrenaline. My goal was to create an emotionally engaging, authentic experience. Gamers who want to experience something like watching a heart-pounding blockbuster movie, now have the opportunity to be an action hero, or heroine, for a day,” he said.

Nicole Lander, Marketing C.O. said, “Playing games and having fun is universal. Plus in tough economic times live gaming represents good value,” she said.

“We have created a unique combination of gaming guns and cool missions, just like a live computer game,” said Nicole.

“And with lots of fun, exercise and friends,” added Peter.

About Battlefield Sports
Battlefield Sports™ is the world leader in the development and production of high powdered infrared weaponry for combat games. Battlefield Sports™ manufactures, distributes and markets the equipment, patent pending live gaming inflatables, and unique battle missions for this leading edge hybrid of electronic sport and entertainment. With representation in more than 35 countries and millions of games played Battlefield Sports has revolutionized the combined entertainment and exercise options for the video game generation. Headquartered in Australia and offices in Los Angeles, Battlefield Sports won numerous awards for excellence, including Australian Technology Showcase, Member of the Year (Q2007). Battlefield Sports sells about 85% of its products internationally. www.battlefieldsports.com 
 

© 2009 Battlefield Sports; Battlefield Sports and Battlefield LIVE are registered trademarks of Battlefield Sports.com. All rights reserved


ENDS

Contact: Nicole Lander
Phone 61 7 3208 8003
Fax 61 7 3208 3001
info@battlefieldsports.com
FOR IMMEDIATE RELEASE:

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