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Battlefield LIVE Sales still booming Despite Slowdown Elsewhere

BRISBANE AUSTRALIA, November 15th 2008:  Internationally recognized for their innovative and thrilling live gaming experience, Battlefield LIVE event bookings were up 90% despite talk of doom and gloom elsewhere in the economy.

retail spend upThe live gaming sector continues to enjoy stellar retail growth in 2008, with consumer demand remaining high.

Battlefield LIVE, Brisbane’s premier destination for fun in the forest, are celebrating today after a big retail weekend.

The group ran 11 separate events across Friday, Saturday and Sunday entertaining thousands of people. 

Nicole Lander said attendance numbers this year will likely surpass record-breaking 2007 totals.

"The same time last year we ran 30 events, half way through the month, we already have booked 58 events. That's a 90% jump, year on year." she said.

"While this surge might be surprising to some, just look at what is driving it. More people know about, and demand, live gaming as part as of their entertainment agenda,” Ms Lander said.

retail spending up despite economic doom and gloom"The reason is that in tough economic times, consumers search for value, even harder. They compare live gaming with the traditional theme park or even go-karts and they discover, dollar for dollar, per minute of entertainment Battlefield LIVE far out-stripes the competitors. The reason why we can offer this value-for-money service is because our operation can scale to hundreds of gamers playing simultaneously," Ms Lander said.

"For example, just yesterday, we registered, kitted-out, and got gaming in the forest more than 160 players in 30 minutes and that's not even counting their friends and family who were also enjoying the perfect Spring weather at our adventure park," she said.

"And we did this at 9am, 12noon, and again at 3pm. And that was just one venue. That day we run 7 simultaneous events," she said.

About Battlefield Sports
Battlefield Sports™ is the world leader in the development and production of high powdered infrared weaponry for combat games. Battlefield Sports™ manufactures, distributes and markets the equipment, patent pending live gaming inflatables, and unique battle missions for this leading edge hybrid of electronic sport and entertainment. With representation in more than 35 countries and millions of games played Battlefield Sports has revolutionized the combined entertainment and exercise options for the video game generation. Headquartered in Australia and offices in Los Angeles, Battlefield Sports won numerous awards for excellence, including Exporter of the Year 2005 (FNQ). Inducted to the Australian Technology Showcase, Battlefield Sports sells about 85% of its products internationally. www.battlefieldsports.com 
 

© 2008 Battlefield Sports; Battlefield Sports and Battlefield Live are registered trademarks of Battlefield Sports.com. All rights reserved


ENDS

Contact: Nicole Lander
Phone 61 7 3208 8003
Fax 61 7 3208 3001
info@battlefieldsports.com
FOR IMMEDIATE RELEASE:

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