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Book Review

How to Start, have fun and make money with a live gaming business
by Nicole Lander and Peter Lander.

Over the past eight years, authors Peter and Nicole Lander have immersed themselves in the live gaming industry.

The $10 billion video gaming industry is now the second-largest segment of the entertainment industry in the United States, outstripping film and far surpassing books.

With the advent of Wii's popularity, and the explosion of live gaming venues across the globe, interactive gaming is the next generation in gaming.

Insiders, the Landers let you in on how to get started in this fascinating new industry.

"Right on Target" is a "how-to" book for learning to make money from live gaming. While not a franchise, the book includes information on setting up, insurance, marketing, and even a section on mission tactics.

franchising industry book review 

Nicole and Peter Lander, co-founders of  Battlefield Sports, are world experts on the latest innovation in active entertainment. They have helped hundreds of gaming entrepreneurs start their own business and entertained tens of  thousands of gamers at their showcase battlefields in Australia.

The Landers walk you through all the steps; from the first spark of an idea of starting your own business to the grand-opening strategy.

"What I liked best about the book is its numerous case studies on people who have chosen Battlefield Sports’ live gaming equipment, from a sophisticated indoor military simulation arena by a former Disney executive in Florida to an outdoor activity as a bolt-on to a successful theme-park in Devon" said Mr. Ken Dubay.

No matter what type of entertainment or sports business you are interested in starting, or expanding, you should find this book priceless in helping you.


"Thanks Peter, I received the book and I have read it. It's great, I have a really good picture of this business now. I will back to you as soon as sell a property to finance this adventure. Thanks again and Merry Christmas," Rodolfo, Melbourne, VIC Australia.

"G'day Peter, Thanks for the copy of your book, "Right on Target" - it is fantastic. Please pass on my compliments to Nicole as well. Robyn has been saying this morning (she's been an avid reader of it since it arrived) that this book would have made us jump into the live gaming industry a couple of years before we did - it answers so many questions we had back then, great stuff. (Besides - we are getting many great ideas from the book as it is...) Can you also please pass on my thanks to Nicole, for her suggestion a while ago, that we have a serious look at a permanent field in Dalby. We now run Tuesday night games at the High School in Dalby, and every session so far has been booked to capacity. Thanks again Peter," Nic D, Toowoomba, QLD

"Peter and Nicole, First let me say congratulations on a fantastic book, it gets to the point, yet is not difficult to read. I do appreciate the copy, but now have to deal with a teenagers big head now that his picture is in the book :) I am wanting to start a veteran gamer program at my location, reading through your section it states that you have a data base where the information is kept. What do you use for the database program? Any additional information on this will be very welcome, thanks again," Lee F., Delaware Valley, PA

"I just received the book. Wow! A really great tool. Thank you. Did you send one to Ian? I am sure he will be as impressed as I am," Steve G, Hong Kong



$29.95+postage and handling. (plus GST for Australian customers)
Click here to view the table of contents. Buy and read "Right on Target" today, simply complete this form and fax it back to us, click here.

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