Frequently Asked Questions
This FAQ section is divided into
sections, please take the time to find the answer to your question here,
if something is not covered in this section, email us at
we'll be happy to help you.
Q: Compared to Paintball or Airsoft, what is the market potential for
A: Paintball and Airsoft have a loyal following that is mainly
Males between the age of 15-30. That's about 90% of their
market. The key difference is that we are able to bring the
entertainment right under the noses of the public. We can travel to
where the players are, be it at a festival, a village fair, at a
shopping mall, or at our customer's (such as a convention center's)
You can expect players from all of the following categories: Tweens (U13),
Teens, Corporate groups, Schools, fund raisers, Carnivals, Xtreme
players (e.g. night-time combat missions) women's teams, and more. In
fact anyone from 6-67 will be interested in playing. It's an enormous
market and because of the flexibility of our business models you can
decide exactly who you want to target and how. For more information on
this and other relevant topics, refer to our book "Right
Q: What business models work, and what doesn't?
A: Since starting in 1999, Battlefield Sports has trialed many varied
business models and marketing techniques. We've found the following work:
Games at events i.e. festivals, village
Battlefields at existing busy
facilities such as convention centers, FECs, theme parks or
Combining mobile battles at major
events to drive business to fixed locations (these fixed locations
could be either outdoor forest fields or indoor arenas).
In our experience, what does not work is a
standalone arena or forest field without either busy passing trade or
the promotional benefits of mobile events or a substantial advertising
Q: OK, so I'm convinced that there is a big market for this, but how do
I know it will work in MY local area market?
A: With over 250 venues using Battlefield Sports' kit in more than 35 countries and many years in operation
we KNOW that there is a demand in your area but it's important that you
VERY carefully assess the local demographics and consult with us to
decide which of our business models you should pursue. Video games have
driven the demand for a realistic combat simulation, we are the company
of choice in the civilian combat simulation business. Believe us, IF you
follow our plan you'll have plenty of demand for this activity in your
area. However, success in business requires many factors to come
together, mainly it's your background, values, business skills, purpose
and persistence that will make this work for you. We are looking for
UNBEATABLE partners to help push Peter's vision around the planet.
You'll find a team at Battlefield Sports ready and willing to work with you and
encourage you towards the gold medal every step of the way. We believe
in freedom, friendships and loyalty and if you do your part you'll find
us with you every step of the way.
Q: Why do teenagers like this game so much?
A: Think video games in real life and you'll have the answer.....TENS of
thousands will now tell you that our game pulls them away from XBOX and
other consoles...that's big.
Q: How many players do you expect to play Battlefield
LIVE over the next
A: That's a tough question because of the time period but we expect that
the roughly 2,000,000 players we have now should grow to 20,000,000 in
that time. All the indicators point that way, the demand for electronic
sports is getting bigger by the day (the world champion video player
earned around 3 million dollars last year.) and our market continues to
grow and grow. It looks as though we are on the right trend, of course
that is only half the battle, the main half is how hard we can work and
how smart we can think to capitalize on that. Still, we love to work and
we can't help ourselves from thinking and growing, the strategy that
Battlefield Sports has deployed seems to be growing stronger by the day, in
business as in life, strategy is everything.
Q: I'm thinking about opening an indoor Laser Tag center, why is
Battlefield LIVE a better business option for an indoor center?
A: We are a LIVE video game experience, that's our difference. It's a
philosophy that continues to attract more and more players. You, as a
business owner are simply giving your customers the experience of a
thrilling new electronic sport that is closer to a real video game than
anything else out there. That's really what it's about. Laser Tag
manufacturing companies and companies similar just never "got" it.
Why is it a better option for an indoor lasertag arena? First we have a
games system designed for combat simulation that appeals to the new
generation of gamers. Second we are able to redeploy the entire
battlefield within a day.
Q: We are thinking about adding this to our Paintball location or even
doing this instead of expanding our Paintball further, what's the good,
the bad and the ugly here?
A: There is no ugly news....so the
good news? Well, it's a DIFFERENT market that has only a little
crossover value (eg extreme nighttime missions in the forest using infra
red scopes/goggles). The bad side? As the business owner you need to be
aware of possible age and attitude differences. But overall, if managed
correctly you can broaden business income sources. This is, of course, a
Q: Is it true that Battlefield
LIVE is taking market share from XBOX,
Ps3, Wii and other entertainment games?
A: We complement these products. People love their computer games and
then want to try a live experience with lots of other people in a big
battle, that's where we (you) come in. There is no doubt we reduce the
time people spend playing computer games because more of their leisure
time is spent outdoors playing the "live" version.
Q: Is this a fad?
A: It does not appear to have the business genetics of a fad, what we
have seen is strong but steady growth in our sales for the last decade.
It appears there is a genuine interest in our breakthrough game.
Q: Is this a trend? How long will it last?
A: The mega trends towards gaming is clear and
strong. How long it will keep growing is hard for anyone to predict.
Q: What are the most important business skills and
psychological traits that a Battlefield LIVE operator should possess?
A: You need to be teachable, enjoy helping other people and be able to
lead your company effectively. Where we can, we help you to develop some
of these leadership skills by recommending books that have helped us and
by attending our seminars, mainly though just stay in contact with us so
we can drive the business forward together. As with any other business,
mental attitude and tenacity is crucial, this is not an easy path to
fast riches, it's a real business that requires a lot of passion, focus
and teamwork, our most successful operators are people who really wanted
a change of direction in life and wanted to be part of a growing
business that also allowed them more time with their family, better
health, regular exercise and hyper enthusiastic customers who see them
as a hero for bringing this fabulous entertainment to their area..
Q: I don't think my marketing or sales skills are up to the mark, can I
still go forward?
A: Yes, absolutely you can, a lot of this has been done for you because
we have been experimenting with different business approaches for years,
as long as you can find people and build a team then you can succeed
because the demand for your Battlefield LIVE business will be
Q: This will be my first business venture on my own, what do I need to
A: With Battlefield Sports you are in business for yourself but not by
yourself, plenty of support is available, ASK us about our packages and you'll see all
the ways we will support you. Also, for
more information on this and other relevant topics, refer to our book "Right
Q: I'm going to write a business plan, can you guys help me?
A: Yes we can help you. What we can provide the following key elements
that are essential to a successful business plan:
the underlining business case
a successful and proven business model
advice on operations
guidelines on staff recruitment and
information on source of supplies
More, there is lots of
info useful to writing a business plan in our book "Right
Q: Why won't this work for us? What can go wrong?
There are some factors that can really send this business into a spin.
Wrong location - too far away from population. The primary thing that
can go wrong is choosing the wrong business model.
Bottom line, this is a business like any other business. You need
capital, leadership skill, determination, marketing skills, location,
love of the business and other parts of the "perfect storm" the business
works all over the world. The question is not will it work for you?
Rather, it's will you work for it?
Q: What is my set up cost going to be?
A: Depending on which business model you choose, you will need between $30,000 to $100,000 plus some working capital.
Q: How long will it take to see my initial cash investment come back
to me and move into profit?
A: Think in terms of 18 months to 36 months as a benchmark. A lot
depends on your business model and how you organize your marketing, a high traffic
venue can have amazing ROI.
Q: I'm thinking about writing a business plan and going to the bank
or government to fund me, what do you think?
A: Don't waste your time or ours approaching either of these groups. If
you have an asset, borrow against it and use the funds for whatever you
want, if you can't fund it through an asset use friends or family,
savings or a combination of all. Please don't contact us with a whole
bunch of questions BEFORE you have the funding 100% agreed or in
actually in place. Everything you could want to know is on this site and
we are very happy to talk with you if you are sincerely wanting to open
a location with us. Banks and Governments just don't get it. Do they
Battlefield Sports sell gaming guns for private or personal use?
A: Yes. Battlefield Sports gaming guns and gaming inflatables are
available for purchase by individuals or by companies. However we recommend that
local laws are checked before ordering to ensure the model selected
can be legally imported and possessed in your state or country.
Contact your nearest office to order.
Q. What's Included with the Gaming Guns?
A: Every gaming guns comes with its own computer inside the gun so
you can just turn it on with a key and start gaming.
(The key is also included.) You also get integrated sensors. There are 3 sensors,
one on the gaming gun barrel, and -- attached via twirly cable -- one for
the center of the forehead & one for the center of the back of the
head (so you can get 360 degree hits). Also included is an
integrated red-dot or telescopic scope (depending on the model of
gaming gun). Also included is a 7.2volt
rechargeable battery (one per gaming gun). For orders of 10 or more
gaming guns, we also include CIF air
freight. CIF to your choice of
international air port. This means that we will pay for the shipping
from Australia to the your port and will also pay the insurance on
the shipment and all export related costs in Australia. You are
responsible for: landing chargers at your port unload onto trucks from your
port transport from your port to
your chosen destination any custom's clearance fees; and
entry duties and taxes,
including sales tax, if any.
Q. How do I go about getting a
Battlefield Sports offers a free
upgrade of software to version 1.2e of the
S*A*T*R system. In this case the customer
simply pays for the shipping of the boards
to/from our factory or authorized agent.
Operators may choose to upgrade to the
latest production code after 1.2e, however
the following fees will apply:
Customer has purchased their gaming guns within the last 90
days, the fee is USD$25 per unit
All other customers pay USD$50 per unit.
In all cases the customer is responsible for the shipping costs
to/from factory or authorized agent.
Q. Can I upgrade old gaming guns to SATR?
Yes it is possible to have old classic
system gaming guns converted to SATR
technology. This is, however, a major
overhaul requiring the replacement of the
main board, LED/LCD, head sensors including
cable and much of the wiring. In addition an
antenna and on some models a side bracket
must also be supplied and installed. The
upgrade process is challenging especially on
very old gaming guns, so the upgrade process
is best done by a Battlefield Sports
certified repairer. Generally (excluding
shipping) an upgrade will cost on average
around $500 per unit depending on the model
and the age of the classic gaming gun.
Q: How do the start up costs compare to Franchise operations?
A: We are very competitive compared to most business opportunities in
the market, this is a lifestyle business and arguably, one of the most
exciting and motivational business ideas in the world. You have a lot of
choices but what would you rather do, be a hero to your customers,
running a healthy business that enjoys steady and continuous growth year
after year or buy a Dunkin Donuts, Tax franchise, Burger place...etc.
We'll see YOU on the Battlefield, thank you..!
Q: Other manufacturers are
offering individual scoring i.e. a rank from first to last. Why does Battlefield Sports not do
A: We believe it is not a good idea. Let us explain, we have spent
a decade plus
running our own successful commercial battlefields and we discovered
that individual scoring was very bad for repeat business.
While S*A*T*R provides real
time statistics on the shooter's gaming gun including hits made, kills,
and number of times re-spawned, we are wholly against
Here are four
of the numerous markets that drive your business, let's take a look at
Lets look at each of these customers in
A. BOY'S BIRTHDAY PARTY
This is such an important group, there is a boy (or girl)
having a birthday every day of the year. So this means year round
business. The Birthday boy is very excited and wants to be a hero on
his birthday. Our job as entertainers is to
make sure this happens.
When the boy plays he and his friends imagine how great they have
done even though they have probably missed (shooting) everything.
They are only kids and they only play once or twice per year. Boys
naturally fantasize about how well they have done and will tell
fantastic stories when they come off the field. We as staff need to
give them lots of positive feedback. The last thing you want is an
individual score telling the birthday boy how bad he is. This is an
important message to the parents who are very worried that their
young boy Johnny will be embarrassed on his birthday. The kids who
play Battlefield LIVE ALWAYS go home excited
and positive. All of them. Individual scoring cannot guarantee this. If
you want to run a successful business make sure you buy a system that
doesn't have individual scoring. It just doesn't work. How are we so
certain? Answer: Hundreds of thousands of players know what they
B. SPORTS TEAMS
Sports team are all about team and team objectives. They have no
interest in individual scores. The come to Battlefield LIVE for a team
C. CORPORATE FUNCTIONS
Corporate groups are again team focused. It's not about making
individual heroes in a corporate culture, it is about working together
with everyone contributing to achieving the group objective.
D. ADVANCED PLAYERS
Having run more advanced missions in a commercial environment, than
anyone else on the planet, we at Battlefield Sports can tell you with 100% certainty
that individual scoring just doesn't work for these guys and gals.
Advanced missions are multi-phase and each player has a role and that
role does not mean shooting all the time. Personally in large games when
I play and spend my time organizing my troops and gathering intelligence
reports, this role often is the decisive difference between the teams,
but an individual score for me would be a flat zero. So the individual
scoring encourages everyone to play for themselves and always want the
shooting parts, rather than other important jobs like recon, guard
duties, leadership etc. In many advanced special forces missions, the
goal is the avoid contact with the enemy. In games like this it is a
failure if a fire fight starts.
Q: How long will the guns last?
aluminum and stainless steel, they don't rust. The gun case
therefore has no finite life span. We have seen gun cases in use for 5 years.
You should be factoring in your cash flow projections to do a major
upgrade every 3 years. A major upgrade typically costs 25% of the
original purchase price.
Q: How do you actually use the gaming guns,
how do they work?
A: Check out our
S*A*T*R Quick Start Guide, click here. Or for our
Classic system see its Quick
Start Guide. Also if you visit our Battlefield LIVE gamers web site
we have a "tour of duty" on the home page which steps you through our
brand of combat entertainment. And if you click on INTEL we have a quick
mini-movie called "What is Battlefield LIVE?" which is a good overview
of live gaming.
Q: Why does Battlefield Sports make metal
gaming guns? Why is it good to have heavier gaming guns.
Your competitors all say that light is best?
A: Main reason, is the WOW! factor. You can't expect people to play if
all you do is provide a plastic gun they could have purchased at
such as the LTTO gear. Metal feels real, not like a plastic toy. In this
fantasy creation business, the props used are vital to suspend
disbelief, our gaming guns do just that. Again, we have hundreds of
thousands of players all over the world it's something that ALL of the
other manufacturers put together don't have. They just don't have the
experience we do. Kids love a heavier and more realistic gun not
something that feels "gay" (that's teen talk for not cool) their
language, not ours... The next reason is metal is durable and
maintainable. We can panel beat metal plates back into place, not
possible with resin or plastic, it will simply crack. We do, of
course, have small combat gun models that are great for younger
Q: What's the usual delivery time for the gaming guns?
Gaming guns are usually shipped 8 weeks from cleared funds deposit.
Q: What's the usual delivery time for the battlefield inflatables?
12 weeks (as they are shipped by sea).
Q: Do you guys offer tech support?
A: The most important part of support of course is to make the gaming
robust, water resistant and easy to use people need very little
support. Of course we do provide ongoing tech support. Email response is never more than 24 hours.
Q: Are the gaming guns water resistant?
Battlefield Sports gaming guns are designed to
operate in light rain and showers, but if used in heavy rain, storms or
immersed in water, the electronics can be affected. If a unit is rain
affected turn off the unit as soon as possible. If the water is inside the
case, open the case up in dry conditions to let the internals dry out before
attempting to turn it back on. The sensor domes are designed to allow some
moisture in and out, this can result in a light red glow from the hit
light, however the sensor will continue to work normally in this
Q: What sort of warranty do you offer?
A: The gaming
gun cases are warranted by Battlefield Sports to be free from defects in
material and workmanship under normal use and reasonable care (in the
opinion of the BFS) for a period of 24 months from the date of original
purchase covering both parts and labor.
In the case of gaming guns sold
as used, the 24 month case warranty commences from the month of first
manufacture as indicated on the unit’s serial number. All freight and
insurance charges are the responsibility of the client. Battlefield
Sports shall not accept any responsibility caused by inadequate or
This warranty does not cover any product which has
been subject to misuse, abuse, neglect, accidental damage, excess heat
or moisture, improper voltage or current when charging or alteration
that affects the reliability or performance of the unit not attributable
to faulty manufacture. Inflatable barricades have a warranty against
manufacturer defects for 90 days
on a return to factory, basis.
The scope and electronic parts are warranted for 6 months by
Battlefield Sports. Infra-red transmitters, sensor cables, external
antenna, switches and buttons used in
the goods are explicitly excluded from the warranty as they are
Version 1.4 of
SATR is backwardly compatible with older versions of SATR with
the following limitations:
In fact, we have an owners only, online
Battlefield Sports University where we provide lots of useful collateral.
Everything from coupon design to radio advertising scripts.
Q: Why is this a great lifestyle business?
A: Giving so many people such a good time face to face is a tremendous
kick. This is a lot of fun to run. Its also a very healthy choice, you
are in the outdoors, often in the woods and getting fit at the same
time, surrounded by people who are having a blast and exercising at the
same time what could be better?
Q: I know you guys don't think you have any competitors but if I want
to buy equipment elsewhere who would you recommend?
A: Look, we invented this outdoor game and continue to expand it as a
worldwide phenomenon, in the course of this we attracted distributors to
us who decided they could "improve" on our technology. In our opinion
ALL the other companies selling this kind of infra-red equipment are of
questionable ethics, why do we say this? Well, we have seen so many go
bust and we know from personal experience how much work goes into making
this business work well. If you don't want to buy a business, which is
what we sell, and if you JUST want gaming guns we have only one recommendation,
Laser Sports in the UK, they have reliable equipment for many years now. Other
companies? Ask LOTS of questions including REAL references for fields
making money, ask how long their equipment has been in use and
INVESTIGATE the backgrounds of the owners of these companies before you
part with your cash. Don't believe their hype....get at least six
references and ask them exactly what they are going to provide you in
terms of business support.
Q: Who are the people behind Battlefield Sports, where has the vision
to create this company come from?
A: The creator of the concept and visionary gamer behind Battlefield
Peter Lander who has been developing this concept for over 20 years.
Starting with nothing but a bright burning and clear vision of what he
wanted to accomplish Peter has developed and launched a worldwide
phenomenon that continues to grow. Peter was born in Adelaide and was
raised in Far Northern Queensland, as a youth his big
three passions in
life were Business, Table Tennis and gaming, he was a fanatic for
all three in his
early 20s. After finishing his computer science degree he dedicated all
his free time to creating the ultimate combat game. It took many years
and travel down a bunch of blind alleys but eventually he was able to
gather a team around him who caught his vision. The rest is
history....in the making. For more info about us,